Our Team

Dr. Yeboah-Banin is a senior lecturer at the Department of Communication Studies who holds a PhD in Marketing from the University of Leeds and an MPhil in Communication Studies from the University of Ghana.

She is a trained journalist, a Psychology and English Major and an experienced advertising practitioner. She, therefore, brings to her research in marketing communication, a 360 degree perspective combining her knowledge on the media and media industries, consumer behaviour and marketing strategy.

Her research interests lie in the nexus between communication and marketing spanning disciplines such as marketing communications, advertising, gender and media, audience behaviours and the social media-marketing interface. She has published in several international journals including the Industrial Marketing Management, Legon Journal of Humanities, Journal of Business Research, Journal of Communication Inquiry, Journal of Business and Industrial Management and African Media Review. She has also presented her work at international conferences including the International Association of Media and Communication Research, American Marketing Association, the European Marketing Association and the African Regional Conference of the International Communications Association. She has also consulted for several local and international organizations including the Media Foundation for West Africa, Africa Climate Change Adaptation Initiative and Graphic Communications Group Limited.